Innovation

Innovation - in thoughts, operation and strategies - has become a major part for Jia International as they chart course for a future in a business world without boundaries. The objective is to consistently deliver breakthrough products and services.

Investing in innovation Research

The knowledge and input is integral to our product design and development process. Every project we undertake draws upon the experience and expertise to ensure we have a depth and breadth of understanding from the start; a platform from which our innovative thinking can evolve. Information is gathered through brainstorming, focus groups, market research, evaluation, creative concepts and experimentation to provide us with insight into the product and market area and the needs of the consumer.

Concept Development

Innovation and fresh thinking is paramount at every stage of the product design and product development cycle. Backed up by our research, preliminary design concepts are as diverse as possible. Whilst we do find thinking laterally and out of the box often results in the best ideas, we do ensure that all our concepts and designs can be translated into brief fulfilling, viable solutions. Concepts are generated via brainstorming, sketches, basic CAD modeling, sketch models and test bench amongst other processes.

Ergonomics & Aesthetic Styling

Ergonomics is the study and application of information about humans that informs and aids the design of the product. It involves studying how most people interact with the products we are designing so we can ensure the products fit the user, not have the user adjust to fit the product, often improving safety, efficiency and comfort. Aesthetics are all about the way the product looks and are largely responsible for how a new product design captures the market. Ultimately, it is often the way a product looks that determines its market success, regardless of its functional advantages. We style our products through sketching, 3D modeling, continually refining the products aesthetics to appeal to the target market without sacrificing its function.

Computer Aided Design and Engineering

Our engineers are involved throughout the design process and product development ensuring our product design concepts are plausible, in both their function and manufacture. Their breadth and depth of knowledge ensures we can push boundaries in both design and manufacturing techniques.

We use both physical and virtual models to test functional concepts and product design solutions, allowing us to continually evaluate and refine an idea. Our computer aided design skills using advanced Solid Works software allow us to further these tests by creating highly accurate model and assembly parts of a product. We can perform a vast range of tests on these virtual models including stress analysis and material suitability tests, which coupled with our experience, allow us to make informed decisions on how to push the product design forward.